On the third day of Cibus the success of the Horeca . area

The third day of Cibus ended today. Horeca’s distribution channel (bars, restaurants, etc.) is very important for food companies, and after the pandemic period, it started growing again at rates above retail prices. It is a phenomenon also due to food delivery, which increases the chances of consumption, and the bringing of home cooked meals outside the home.

It will therefore be important for companies to rely on specialized distribution, which guarantees wide distribution and logistics service to more than 130,000 supply points in Italy and to thousands of chains located all over the world. According to the Cibus Observatory, the market value away from home will stabilize this year at around 75 billion euros, with forecasts in 2023 of more than 80. This is the message that comes from Cibus 2022, who created the “Horeca The Hub”, organized by Fiere di Parma , in collaboration with Dolcitalia, which is entirely dedicated to the world of consumption outside the home.

To support the evolution of the Out of Home channel, it is imperative and imperative that the world of consumer goods and food retail make strategic choices based on the digital transformations already underway in the market. This was discussed at the “Advantages of Digital Innovation Abroad: Personalization and Food Costing” conference, held this morning, which was organized in collaboration with Jakala, a market analysis firm with a globally available geographic mapping system called “Geo Intelligence”. According to Rafael Cerchiaro, Senior Partner of Jacala, “It is essential for brands to get to know their customers, both current and potential, using the accurate regional data available to them.”

During the following round table, some food retailers of typical Italian products (mainly pasta, pizza and wine), with offices in Italy and abroad, brought their experiences, highlighting the powerful impact of change in consumer mobility (think smart business) On their activities, to favor and accelerate the use of information technology, it is no longer a threat but a support for business, as well as a strategic role far from home in the export of Italian agri-food.

The food industry is also renewing itself by accepting proposals from startups in this sector. At the exhibition, it is possible to visit the “Cibus Start Up Area” created in cooperation with Le Village – Credit Agricole Parma, which hosts about 40 Italian and international startups, from digital projects to enhance traceability to integrative solutions for the blockchain, from applications to resource optimization. In agriculture and waste reduction to small businesses with innovative recipes. The project was presented today during a conference attended by, among others, Gino Gandolfi, President of Parma Exhibitions, Michela Petronio, Vice President of BluFuture, Barilla and Danielle Del Rio, of the University of Parma.

The focus on sustainability remains strong and at Cibus the “Cibus4Sustainability” project was introduced, designed by Fiere di Parma in collaboration with PwC Italia, Federalimentare and Food. The goal is to spread good examples in the areas of sustainable packaging, energy efficiency, food waste, and social sustainability. “We believe in the importance of promoting good sustainability practices along the agri-food chain and are therefore very satisfied with the results of this first edition of Cibus4Sustainability and the active and multiple participation of exhibitors,” said Erica Andreta, Partner at PwC. Italia.

A concrete example comes from ANICAV (National Association of Canned Foods) which assured Cibus the green properties of steel cans and tomatoes, which are completely recyclable. Current methods of tin recycling and a commitment to reducing carbon dioxide emissions were demonstrated at a conference.

But the transition to sustainable production must be combined with goals of increasing food security: this is the real challenge for agri-food systems, as emphasized today in Cibus by Confagricoltura. National and European policies must now be rethought with a view to giving high priority to environmental related aspects, to protecting biodiversity and the ecosystem. “It is time for the growth strategy to include a principle that Confagricoltura has been fighting for for some time: there is no conflict between productivity and sustainability.” – Massimiliano Giansanti, President of Confagricoltura – stated, “There are many problems and they directly affect the business. However, if we want to win the challenge, we have to work together, with the entire supply chain at the beginning of our sector and at the end, to find out the value of agricultural production and the role active in the transformation processes in the field of energy and the environment.

The increase in meat raw materials, which are essential for the production of cured meats, is adding to the increase in energy, packaging and transportation prices, causing concern to manufacturers who demand recognition of sufficient increases in price lists. This is what emerged from the meeting of the Assica (Industrial Association of Meat and Processed Meats) held today in Cibus, which was attended by among others: Ruggero Lenti, President of Assica; Fabio del Bravo from Ismea; Ciro Rapacciolo of the Center for Confindustria Studies; Marco Limonta of the International Republican Institute.

A new strategic tool was also introduced at Cibus to improve the environmental and economic performance of Italian supply chains PDO PGI: An Innovative Environmental Decision Support Program (SSDA), the first program to combine ecological footprint calculation, concrete identification and specific measures to reduce energy consumption. The programme, created by the Grana Padano Protection Consortium in collaboration with the Qualivita Foundation, will allow for improved environmental performance of farms, energy efficiency of dairy products, product preservation and reduced food waste for dairy suppliers. He also worked on the project: Milan Polytechnic, the Catholic University of the Sacred Heart Piacenza, CNIEL, Enersem and OriGIn.

A project was also presented by Unionfood and the Ministry of University and Research (Mur) on the authenticity and origin of food, which envisages a survey dedicated to the perception, regulation and impact of the origin of food, through a cultural and historical, socio-economic and legal approach, thanks to the contribution of “hard” science measured by technical aspects of production Food: from agricultural to chemical.

Late yesterday afternoon, in Buyers’ Lounge, a sensational opera party dedicated to major international buyers was held, with some “Corale Verdi” sounds played accompanied by piano notes.

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