Xiaomi Book S, Smart Band 7, TV and Scooter 4 Pro: with the economic crisis, even Xiaomi loses the magic touch

This morning Xiaomi announced four new products for its Paris ecosystem. There isn’t a smartphone, not even the Xiaomi 12 Ultra that everyone has been waiting for: it’s there, but perhaps with running times and production problems due to factories being disrupted by the coronavirus, the company thought it was best to wait a bit.

There’s a new TV series, there’s a new range, there’s a kind of Surface clone with Snapdragon, and there’s also the new Xiaomi Electric Scooter 4 Pro, a high-end electric scooter equipped with truly ground-breaking solutions, but offered at a much higher price than the average scooters on the market today: 799 euros.

What was missing was the magic touch of Xiaomi: the success of the Chinese brand, which is very popular, is linked to the ability to create products that leave their mark and their price. Quality remains, price minus: Thanks to the global crisis, the euro-dollar exchange rate and the logistics, Xiaomi is no longer able to offer the best sellers at this price which in recent years has helped build a significant market share, month after month.

The Xiaomi Book S 12.4 “is the most striking example: it is a kind of Surface clone, in which accessories similar to those of Microsoft are also built: the curved stand, flexible keyboard, stylus and Surface Dial are in the Xiaomi version.

Good product, with a magnesium chassis and 12.4-inch 2560 x 1600 LCD screen that makes using Windows 11 really enjoyable, but at an out-of-the-box price. In fact, if the initial promotion is excluded, the Xiaomi Book S 12.4 “costs 699 euros In addition, the pen is 99 euros, the cap is 29.99 euros and the keyboard is 149.99 euros. Xiaomi has practically the same prices as the Surface, with the difference that instead of getting the original, you buy the copy.

A version that is still a great version: 8 GB of RAM and 256 GB of non-removable storage, 5 MP front camera and 12 MP back camera, a DCI-P3 display protected by Gorilla Glass and a microSD slot.

The real problem is the processor inside: Xiaomi put the Snapdragon 8CX Gen 2 in it, then the ARM processor that drives the ARM version of Windows. A good processor, but it is still two years behind and the feature that Qualcomm has always announced is still missing, which is “Always in touch” : SIM slot connected and showing “wifi only”. Choosing Snapdragon mode is punished by not having a built-in 5G modem.

The Xiaomi Book S 12.4″ would have been a “Xiaomi” product if at €599 it had 5G and a keyboard and stylus included, and this 2-in-1 notebook that Qualcomm has been promising for years that no manufacturer has ever been able to produce.

Magic doesn’t even work on TVs: Xiaomi has OLEDs, and OLED at the lowest price on the market could be a crack. On the other hand, OLED remains in China, and the new A2 models will arrive here in Italy, which are nothing more than LEDs are simple in the most common sizes.

The chassis is a unified sheet metal body, the frames are thin but we’re still ahead of the classic LCD screen with Dolby Vision, Dolby Atmos and Android TV 10 that only offers many similar models already on the market.

Not even the price, because the new 32-inch, 43-inch, 50-inch and 55-inch Xiaomi TV A2 series will be available from June 28 starting at € 249.9 for the 32-inch version. Which is €449 for 43-inch, €499 for 50-inch and €549 for 55-inch For a few extra € you can buy a 55-inch Sony TV.

Then there’s the band: the Xiaomi Band sold millions of pieces because it was light, cheap, and had it all. The Xiaomi Smart Band 7 is better than the previous model, it is equipped with a 1.62 inch HD AMOLED screen, runs more than 110 types of sports and is also equipped with VO₂ max training analysis, which measures the maximum amount of oxygen that must be achieved during physical activity.

The features increase but the price also goes up: €59.99, and that’s without this functionality that many consider essential, namely NFC. Mi Smart Band 6 NFC may not be as advanced, but it has NFC and it costs a bit less.

We left the Xiaomi Electric Scooter 4 Pro for last because it also, in its own way, in the Xiaomi ecosystem looks like a little fish out of water, Trying to position itself a little higher in a sector that Xiaomi made the school.

We’ve tried it and it really is a great product, a noticeable upgrade to a product that initially seemed to be boy-friendly and has now been calibrated for man. It is large, wider, longer, gives a greater sense of security and is relatively light: 17 kg. Obviously, it should not be compared to the 14 kg of the smaller models, but to the 23 kg of the Ninebot G30 Max.

The chassis is made entirely of aluminum, has a 700W motor of up to 25 km / h (even going up, it is limited) and thanks to the 12,400 mAh battery it can cover distances of up to 45 km on a single charge. Xiaomi has also expanded the wheels and inserted tubeless tires with a gel layer inside that is almost impossible to puncture: even if a nail gets into the house, the cap is punctured, but not the layer of gel that holds the air.

The rear brakes are double disc, there is eABS and the magnetic charging system has also been modified. Still missing a hook for the lock, which could have come in handy.

The price is 799 euros, Just like the Ninebot Max G30E, there was probably something less than expected here as well. Or a unique feature like an integrated charger with a removable cable to recharge it in any 220V socket without carrying a heavy charger.

We do not have an easy time for consumer electronics: telephone sales figures are not encouraging and the exchange rate of the euro against the dollar, since the dollar is the reference currency, leads to a global increase in prices for all products. Today, it is impossible to make a comparison with the previous version, and many manufacturers are jumping through hoops to try to reduce this increase which is unfortunately hard to avoid.

The products that Xiaomi announced today, before the pandemic, the war, and the explosion of inflation would certainly have cost less, and Xiaomi had to make a choice: offer less, keep the same price, or lose some magic. Good product. Fortunately, he chose the second path.

Leave a Comment