The startup that wants to become a Tripadvisor for sports comes from Brescia
Those who want to play sports in Italy have a new ally: vitribirdthe platform that helps you select the track that best suits your needs or the chosen sport, taking advantage of user feedback.
Founded by the brothers in Mazano (Bs) Graziano And the Stefano Zanettisports enthusiasts, kickboxing coaches from the age of 20 and deep experts in meeting the needs of operators and users of the sports world, vitribird Aiming to become Tripadvisor Sports Courses, the first ecosystem of operators, bodies, federations and institutions in Europe capable of promoting physical activity and making sport an integral part of the process of individual and collective growth.
How? Through “recommendations” of users, which are provided on the specific characteristics of structures and courses: quality of teaching, completeness of equipment, fun, improvement of physical fitness, etc. Parameters that then allow you to provide relevant results regarding user research.
The dream of the founders and the work of the platform
“Today, those looking for a sports course for themselves, or for their children, rely on word of mouth or research on the Internet. In the second case, once in front of the list of Google results, he is attacked by a series of doubts about the correctness of the course, the preparation of teachers or their ability to interact with youngsters. This is where the Fitadvisor application comes in handy which, thanks to the opinion of those who have attended or attended a training course, can provide useful information for those who have to make a decision that will allocate their economic resources for a few months or an entire year. .‘, he explains Graziano Zanetti Founding partner of the company.
“The way of meeting those who are looking for a sports course and those who offer it solves an important problem not only for users, but also for gyms and sports clubs. The first data that the user enters is actually the reference site. Recommendations and ratings do the rest: help people select a course they didn’t know existed; Or get an idea of the gyms in the area they live or work in. Thus, Fitadvisor has become an indispensable tool for gyms and sports clubs to perfectly implement lead generation on a pool of leads.‘, he adds Stefano ZanettiConfusing vitribird.
From Lombardy to the conquest of Italy. Fitadvisor numbers
vitribird It started its business in Brescia, where it achieved consistent goals, and is also growing in two other cities in Lombardy: Milan and Bergamo.
in Brescia Proud of subscribing to the platform 186 between gyms and sports centers And the 2431 fitness coursesamong which to choose the one that best suits your preferences thanks to 7,411 comments issued by users. On the gate is 30,000 consultation cards every month In the city and county.
in Milan The company now has 70 registered gyms/sports centers for a total of 1,602 sports courses, with 2,800 reviews and 18,500 files referenced each month.
in Bergamo Instead, 34 buildings joined the platform, for a total of 272 sports sessions, 662 recommendations and 29,000 monthly consultations.
All over Italy There were 950 memberships, 12,560 sports courses, 131,906 advisory cards each month and 14,350 recommendations.
The company has already started in own development plan, with the aim of expanding the company’s business to include the entire peninsula. The initiative will be made possible thanks to the recently concluded crowdfunding campaign 200crowd.comwith which the company raised €70,500 from 23 investors, including the private accelerator seed money. “This year we will focus in particular on Lombardy, Piedmont and Veneto. Next year we will expand our business in an organic way, expanding all over Italy‘, go on Graziano Zanetti.
Milan, Bergamo, Brescia, Rome and Italy numbers
Thanks to crowdfunding, sports-related rewards and incentives are on the way
The company recently concluded a crowdfunding campaign on 200crowd.comwhich raised €70,500 from 23 investors, including the private accelerator seed money. Thanks to the collection, it will be available to users soon New JobsIt aims to identify the rewards and incentives associated with persistence in exercise and achieving certain grades.
“Innovations require a strong effort, even on a technological level. Precisely for this reason, we recently also included Simone Tozzo, a Junior Software Developer, joining our team Matteo Galanti“, Concludes Stefano Zanetti.