In recent months, more and more people have been having rhinestones and small, sticky, and colorful shapes on their faces, as a decoration. Many of these face stickers, for example, have been seen at Pride Parades, the month of events celebrating the LGBTQIA+ community around the world, and at summer music festivals, but it’s not uncommon to see them in even the least festive and extravagant style. Contexts.Used commonly as makeup, near the eyes, body and nails.
Face stickers have spread a lot in the world of entertainment, music and TV series, and then taken up above all by young people from Generation Z (those between the ages of 10 and 25). They loved it because it allows you to be creative and express your originality by creating a thousand different combinations, but at the same time it is very cheap and easy to use. Some trace the trend back to a broader resurgence of youth fashion in the early 2000s and to the “maximums” of the time in the use of hairstyles, makeup, and accessories; Others argue that it is one of the many expressions of fun and self-irony that are so prized on social networks.
Perhaps the first use of face stickers that reached and influenced a large audience of young people was 19-year-old American singer Olivia Rodrigo. On the cover of her debut album, released in May 2021, her entire face (and even her tongue) is depicted with little colorful stickers in the shape of butterflies, suns, flowers and stars, in a playful and childlike manner, combined with her bored expression and tongue, giving her an aggressive vibe. Something similar was also seen in the Italian music world, when singer Mahmoud in March published the promotional photo of his concert tour: depicting him with his bare chest covered in colorful images resembling “transitions,” temporary tattoos that are made for children.
To anticipate the aesthetics of these two images, perhaps the proliferation of small patches of pimples, in 2020, some companies, most famously Starface, began to produce bright shapes and colors – rather than fleshy and a little. Visible – to focus on the willingness of new generations to enhance flaws and imperfections rather than masking them, as was the case in the past.
The stickers in nail decoration had already been removed, which likely contributed to the way they were applied to the face or the rest of the body. Already in 2020, the labels of brands of nail products, such as Ciaté London and Deco Miami, were very successful: the founder of the latter, Juliana Dhabora, said that it immediately became clear to her that those who followed her and bought her products had an interest in the stickers. “We’ve seen products with more fun designs […] More popular on platforms geared toward a younger audience, such as TikTok,” said Charlotte Knight, founder of Ciaté London: “And more elegant designs, such as metallic trim, will have more functionality in Instagram and YouTube videos for millennials.” In December, Gucci created a limited-edition nail decal set with 20-year-old singer-songwriter Billie Eilish.
Parallel to this amusing use of face stickers, a market for the most elegant face stickers, which through luxury fashion reached the general public, has sprung up. The cultural product most contributing to this phenomenon was the second season of the American television series trancereleased in Italy between January and March of this year: Some female characters, and teenage girls from a high school in the American province, make extensive use of rhinestones and rhinestones and adornments around the eyes, often with highly sophisticated designs.
trance He’s talked a lot about himself for an interest in fashion and makeup choice, and has helped shape the imagination of American youth in recent years. The face stickers used by Donnie Davy, head of makeup and hairstyling for the series and founder of Half Magic Beauty, are those of Face Lace, born in 2012 “to create subtle makeup that can be applied in seconds, looks precise and consistent, and stays perfect until it pays off.” ».
Other brands that have made a name for themselves in the field are PaintLab, which makes eye contour and nail adhesives purchased by Urban Outfitters, and Simihaze Beauty, which was born less than a year ago and sells, as well as more traditional cosmetics. Also colorful and 3D stickers to decorate the eyes. In November, South Korean influencer Bonnie (almost 6 million followers) revealed a line of beauty products that also included face stickers.
In January, Fendi filled the faces of her models with rhinestones sticking to the couture show (i.e. French fashion) for spring-summer and at this year’s Met Gala (perhaps the most famous American fashion evening, where celebrities compete for glamor and extravagance). trance Storm Reid (19), poet Amanda Gorman (24), and model (and daughter of Vice President Kamala Harris) Ella Imhoff (23) all appeared with composed eyes and embellished with stick-on glitter.
In February an article about Vogue India She introduced the phenomenon of face stickers into an aesthetic that journalist Hasina al-Khatib calls “Sleepovercore” (something like “pajama party aesthetics”), because it draws on nostalgia for the kind of typical teen evenings in the early 2000s (or Y2K) and usually Decorate the decorations with your own hands. According to some experts interviewed by Khatib, playing with our looks with rhinestones and adhesives as we did as children is a way to rediscover the joys that take us back to childhood, in a historical moment of great uncertainty about the future.