Old game rooms From saw In Japan they returned to it make profitsAfter really hard years. Too bad the publisher Sonic sold them. It is clear that the new owners succeeded where the historical company failed.
SEGA had over 190 arcade games in Japan which, despite the downsizing of the industry, was seen as an important connection between the company and the production of new hardware, especially after leaving the home market in the Dreamcast era.
When SEGA announced that it had sold the segment to soldier, a Japanese company headquartered in Tokyo, for many was the end of an era. However, Genda strongly believes in business. First, he added his name to the arcades, which became Genda GiGO Entertainment (at first it was Sega Entertainment, then Genda Sega Entertainment).
Genda GiGO Entertainment announced in its latest financial report a profit of 3.175 billion yen (about 22 million euros) for the current year. Considering that the centers posted losses of 2,308 billion yen in the previous year, this is a very good result.
In fact, the influx of people under Genda GiGO Entertainment wasn’t much higher than the year before, with Sega still in the position, given that we’re talking about +5.1%. The trick is in the loss of value, that is, in reducing the value of the business, which made it possible to reduce the costs of resource consumption, so as to facilitate the transfer of greater profits from the machines in the arcades, even without the revenue so grown.