Where does the curse come from: “airline fares are too low”? Low “low cost” prices? From the Upper Pulpit, by Michael O’Leary, CEO of Ryanair since 1994 Founded in 1985 by Tony Ryan, the Irish duo who, by exploiting the 1997 liberalization, revolutionized the air travel market by beating out traditional airlines And now Jilin has given the pleasure of flying inconveniently to every corner of Europe and North Africa as before it can only be done by train with Interrail. Don’t forget the flights without euros that were introduced in the early 2000s: it was interesting to book those free tickets online, to which only airport fees (a handful of euros) or any baggage loaded at that time were added.
“Light travel” is one of the great lessons of a low-cost world that now risks collapsing among strikes, massive delays, cancellations and demands for reimbursement. It doesn’t take much: if mistrust is imposed on the certainty of a flight, many will return to the “regular” airlines and those who cannot afford them will abandon the flight directly.
Now the low accounts are no longer piling up: already in the early years after 1997, with national airlines also falling like skittles, there were those who foresaw a scenario with few survivors, only by chance the more powerful companies and with the largest market (that located in the Arabian and Asian peninsulas, for example) is flanked by two low-cost airlines such as Ryanair and Easy Jet. Russia’s aggression against Ukraine, with the new rise in fuel prices and inflation, has accelerated the planned goal: lower cost prices would not be too low either because the “no luxury” strategy eliminated everything possible (only drinks and snacks for a fee) while increasing At the same time, the means to collect as much “side dish” as possible: from check-in at the counter to the maze of baggage rates.
Zero price ticket
It is true that a few years ago O’Leary himself assumed the return of the zero price of tickets (and if they cost 9.9 euros for the London-Bergamo available today, we are not very far from that price) in a systematic and unrelated way: the profits were coming from the “frontier” and the stake The company collects for each passenger passing through the Duty Free Tunnel. But in 2017, Ryanair carried 118 million passengers thanks to 2,000 routes in 33 European countries, North Africa and the Middle East with a fleet of half a thousand Boeing 737s.
With the airport of Orio al Serio (Bergamo) which became the second most important center of the Kingdom of O’Leary, which led to a huge rush of trade and services. There are countless cities or local authorities across Europe that have offered golden bridges (direct and tax concessions) to Ryanair for inclusion on the Irish company’s board of directors, which have also been dragged in by CEO “founders” who have from time to time title The news is with news like: “We’ll be showing the living room soon.” thus.
After two years of cleaver pandemicFour years after the war in Ukraine. Here then Michael O’Leary declared that prices will go up over the next five years because – “he’s tired of spending more on a train to Stansted (Ryanair Oceania in North London, ed.). For the trip to Rome . absurd ».
Indeed, according to opinion polls in the United States, prices have already risen by 18% in April, the largest jump since 1963. This world is no longer sustainable ».
Ohibò, a world that is no longer sustainable, just what happened by repeating direct and indirect employees of low-cost companies that in these days of recovery began a strike, sending airports all over the world.
Fabio Lazzarini, CEO of ETA: “Enough incentives at low cost”
In an interview with the press, Fabio LazzariniIn this period, the Ita CEO said, EasyJet “has chosen even to sell fewer tickets to be able to travel with two flight attendants instead of three”. And in O’Leary’s “bullish” ad: “Low-cost fares are close to those of traditional airlines. It is time to reduce incentives recognized by regions and airports to low cost.”
Strikes at European airports
Analysts have pointed to a pre-Covid trafficking recovery in at least 4 years, but the facts have refuted it. While the Omicron variants continue to hurt, the demand for flights has skyrocketed. However, companies and airports, exhausted by the pandemic voids, have streamlined workforces that are now insufficient for the passenger boom. In addition, the worst limits of the low-cost system emerged: the low wages of employees who are now on strike, while the missing cannot strike. It is not only valid for this sector, but the post-pandemic is characterized by the fact that there are no longer enough people who accept low salaries. Finally, under this cloud cover, the price of fuel continues to rise due to Russian aggression against Ukraine. The perfect storm to celebrate if not the end at least the beginning of the end of the low-cost airline era.
On Sunday 17 July, Ryanair pilots and flight attendants went on strike in Italy. And it is much worse in Spain, one of the most popular destinations in this period: from 12 to 15 July, from 18 to 21 and from 25 to 28 July. A critical situation also for Scandinavian SAS: stalled negotiations and strikes are on the horizon threatening 30,000 passengers a day, or 50% of flights. Tomorrow, Wednesday July 6, a meeting between the Minister of Infrastructure and Sustainable Mobility, Enrico Giovannini, between companies, trade unions, ENAV and ENAC.
For the month of June alone, there is talk of 25 million euros in compensation: this is the amount that travelers can demand from airlines due to flight disruptions. This is the estimate collected by the claims company, ItaliaRimborso, which receives daily complaints from passengers, often left alone at the airport due to a flight cancellation or flight delay. Air disturbances tripled compared to May.