MediaWorld Tech Village opens in Rome: the third in Europe. Promotional offer “No VAT” in store until July 8

The third MediaWorld Tech Village in Europe is making its first appearance in the capital, and the second in Italy after it opened in Milan in 2020.

More than just a store: MediaWorld defines it as an “experience center”where people are encouraged to live a 360-degree shopping experience: tests, simulations, previews, training and specialized consultancy are part of the services that MediaWorld, located in the Porta di Roma shopping center, intends to offer to customers.

For the occasion, the “No VAT” offer will be valid until July 8, offering a 22% discount on all products, but only in-store.

Cut the ribbon at the opening of the MediaWorld Tech Village in Rome

Bradaschia: “experimental center”

Impressive design space from More than 6500 square meters Designed by architect Fabio Novemberi and his studio. With one purpose: to take the shapes and structures of a typical Italian square and apply them to a center for consumer electronics.

A position defined by Luca Pradaccia, CEO of MediaWorld Italia, “A multifaceted and contemporary experiential center‘, which respond to different goals: to provide entertainment and training to be able to make technology more accessible to people.

MediaWorld is already present in Lazio with eight points of sale with a total of about 380 employees. “We have chosen to continue investing in the capital – Bradaschia . has been added – Because we firmly believe in the potential of this field in the growth and digitization of the country in general.

Architecture of MediaWorld Tech Village in Rome

On the architectural level, the MediaWorld Tech Village in Rome, just like the Italian plaza, offers a perimeter of eighteen technology “shops”, dedicated to various fields of electronics and managed by the main partners of MediaWorld and united together by a ledwall that runs through the petroleum scale at 360 degrees.

In the central area is the “market” area and the areas for events and experiences. Inclusive It employs 140 people, including staff and consultants.

The space, as in urban architecture, follows a concentric layout designed to guide people in an emotional and human encounter experience, facilitated for example by galleries that slow down and relax the flows within the technical village.“November explained.”Even the materials, furnishings and colors were chosen to keep pace with discovery and knowledge“.

The goal of the MediaWorld Tech Village in Rome, like Milan and Rotterdam, is to bring people closer to technology through a more complete experience.

Several brands have accepted to be part of this development, opening an in-store single store: Apple, De’Longhi, Dyson, Group Seb, Haier, Lenovo, LG, Logitech, Oppo, P&G, Philips, Samsung, Sony and Xiaomi.

It is clear that MediaWorld Tech Village in Rome, like other stores in the chain, is pushing hard on increasingly explicit omnichannel concepts. Therefore, there is space for the main services offered by MediaWorld – from Pick-Up in-store, to collecting online purchases, and even Pick & Pay, to finalizing in-store payment – in synergy with e-commerce.

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