You do more, but less in the gym

Friday, July 8, 2022 – 15:41

Sports and post-pandemic: More is done, but less is done in the gym

Jabra Survey, a personal and office audio company

ROME, July 8 (askanews) — Jabra, a leader in personal and office audio solutions, has commissioned research to Toluna to investigate the relationship of Italians to sport – also after the pandemic – and music. When we train, in fact, whether it’s an outdoor physical activity or a session in the gym, music is always the perfect companion to motivate us, give us the right rhythm and make fatigue less perceptible.

Jabra’s research was conducted in June 2022 and involved a panel of respondents between the ages of 18 and 55 who engaged in regular physical activity (52% women and 48% men). The first interesting fact that emerged related to the same relationship with sports that changed after the pandemic, for 85% of the people interviewed: 60% exercise more, while 25% exercise less. It is curious, then, that the most significant group of those who report less exercise is represented in the 18-25 age group, possibly due to the fact that young people often prefer to engage in different activities – television, smartphone, reading – and continue to do so Even after the pandemic.


What is particularly significant is that nearly 70% of those who claim exercise still prefer to do it outdoors or at home, reflecting the fact that they still prefer to avoid very crowded or poorly ventilated areas. Only 17% start returning to the gym and 13% train indoors and outdoors.

Sports and Music: An inseparable combination of data The data speaks for itself: Research shows that 100% of participants who exercise listen to music during training sessions. In particular, 29% use wireless headphones, 30% use wireless headphones, 10% wired headphones, 7% use wired headphones and 24% are speakers. Therefore, wireless technology is the most popular – since it is chosen by about 84% of the people interviewed – if we also consider the speakers. But are athletes really satisfied with the device they use to listen to music while training? Most of them do. Despite this, there are elements that they would like to improve for a more engaging, safer, and more satisfying listening experience.


As many as 51% of those who use earphones or headphones—whether wired or wireless devices—would like them to be more powerful and comfortable, so they would stay on even during the most demanding training sessions, a good 40% would. Want to improve the sound quality. 36% would like greater resistance to sweat, water, and dust, while only 14% would like greater resistance to sweat, water, and dust. Thus, functionality and technology are outpacing current fashion and trends when it comes to music during training.

Another significant figure is that 82% of those who do not use wireless earbuds while sports plan to buy them soon, possibly taking advantage of summer sales and current offers. Always attentive to the needs of its users and also able to anticipate them, in recent months Jabra has launched two models of true wireless earbuds ideal for those who lead an active lifestyle and do sports, of any level and with any intensity. Let’s talk about the Jabra Elie 4 Active headphones and on top of the Jabra Elite 7 Active range. Both new generation wireless earbuds are designed to be comfortable, rugged, and water- and sweat-resistant; Equipped with advanced Active Noise Canceling (ANC) technology, it delivers an immersive listening experience, with a customizable equalizer, touch-activated HearThrough technology and a Spotify access button. And for those who don’t mind an unmistakable design, there’s also the possibility to customize the case of their earbuds by engraving their name or message for free.


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